Sunday, February 3, 2013

USP (Unique Selling Point)

We are renovating a hotel in Mui Wo. The Mui Wo Inn. We are renovating this hotel because it needs a nice face lift.
We are going to cooperate with this hotel because the hotel is in a very good location. It is a 2 minute walk to the beach but still far enough away, in a little cove that the hotel is always quite and relaxing.

We are using this hotel as a unique Mui Wo structure. The hotel in very laid back. This is a steriotypical Mui Wo living style. We are still sticking to this idea when we renovate it. The hotel is going to be very spacious and light. 

The hotel will also be based of significant Mui Wo structures such as the food market and the streets. The hotel will use little things such as an arch towards a temple or a significant signboard. These items will be used in the hotel, mixed with modern furnishings to create a back and forth time warp. 

The hotel will be laid out like the streets of Mui Wo. The floor, even though it is indoors, will be rough concrete such as the streets. The restaurant will look similar to a typical Mui Wo fish restaurants with a modern twist. The usual glass fish tanks for fresh fish will be there. Also the open sea view and the salty air. The hotel will also have different rooms on the side of the main lobby/hallway. The rooms will be things like a small convenience store and a small cooked food market that will sell things such as waffels and egg puffs. There will also be things such as a small Mui Wo style pottery store and a craft store selling things such as handmade bracelets, model fishnets and fishing equipment.


Another unique selling point is our water sport program. The water sports will include traditional Mui Wo practices such as dragon boat racing and fish boat maneuvering.  The program will also include modern water sports such as kayaking, wind surfing and dinghy boat sailing. Our water sport equipment is the most high quality in safety and usability. 

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